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The Independent: Corporate social responsibility: beyond the bottom line

 

Some schools are trying to ensure that graduates understand the impact business has on society … As Simon Deakin, professor of corporate governance at the Judge Business School in Cambridge, confirms: “Students now see companies making a big deal of CSR and they want to understand its technical aspects by exploring real case study evidence. We use the Enron case as an excellent example of the ethical and legal problems managers face in producing value for shareholders while remaining as competitive as possible.”

Read the full article [independent.co.uk]